02
Motion design for the web
Motion design at Studio 40221 is animation with intent: movement directs attention, explains relationships and gives a brand character. Every animation needs a job, or it goes. Everything is built in code and runs smoothly on all devices.
What you get
- 01A motion concept that fits the brand and defines what moves and when
- 02Scroll animations, transitions and micro-interactions built in code
- 03Animated typography and logo moments
- 04Smooth playback, optimised for weaker devices
- 05Respect for users who prefer reduced motion
How motion design comes together
- 01
Define the role
We decide what movement does on your site: guide, explain or surprise.
- 02
Prototype
Key animations are built early as a real prototype in the browser, not as a video.
- 03
Refine
Timing, rhythm and transitions are tuned until they feel natural.
- 04
Performance
Finally we test on real devices so nothing stutters.
Who it is for
For brands whose website should feel like more than a brochure. Motion design is available as part of a web design project or for existing websites.
Motion design questions
Will animation slow down my website?
Not if it is built right. We animate selectively and test on real devices so the site stays fast.
Can you add animation to an existing website?
Often, yes. It depends on how the site is built. After a look at the code we tell you honestly whether it makes sense.
What about people who are sensitive to motion?
Anyone who set reduced motion in their system gets a calmer version of the site.